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Genre: eLearning
Here’s What You Get:
Lifetime membership
Full Access to the course
Ask as many questions as you want
Join and interact in monthly live calls
Curriculum
Module 1: Strategy
How to identify high converting keywords and how to develop a content strategy for B2B SaaS, B2C SaaS, Service businesses and ecommerce businesses. Taught via case study. Watch Benji and Devesh do customer research interviews and develop a topic and keyword list 4 different businesses. See walkthrough video for more.
Module 2: Writing
How to write blog posts that impress your target customers and increase chances of ranking (even in difficult niches like software development, technical niches). Detailed line by line breakdowns of good vs. bad how-to posts, comparisons, case studies, bottom of the funnel product posts, and more. A deep dive into our pre-writing questionnaire and outlining process, and how and when we use interviews.
Module 3: Promotion
We share how to drive traffic to your blog posts via paid Facebook promotion, paid Twitter promotion, influencer marketing, and community content promotion, as well as the processes, tools, and services we use for on-page SEO and linkbuilding.
Module 4: Conversions
How to attribute leads to content with simple reports inside Google Analytics (the exact reports we use with clients), where to place CTAs in blog posts and why we use text based, not image CTAs. We also share our content ROI calculator that you can use to calculate the ROI of content marketing for yourself, clients, or management teams.
Module 5: Hiring
We share how we identify great writers to produce content for us, how much we pay them, how we test them and more.
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