Website and Landing Page Personalization Course 2022

Website and Landing Page Personalization Course 2022 | Udemy
English | Size: 446.45 MB
Genre: eLearning

What you’ll learn
Introduction to Website Personalization
Introduction to Google Optimize
Different Types of experiments you can run in Google Optimize
Creating your Google Optimize Account
Google Optimize Interface Overview
Google Optimize Account Structure
Connecting Google Optimize with Google Analytics
Adding Google Optimize tag to your website
Adding Google Optimize Chrome Extension
Creating Personalization Experience in Google Optimize
Website Personalization based on Technology and Device Category
Adding or Combining Multiple Targeting Rules
Personalizing Website Experience for New Visitors
Website Personalization for a referring Source
Personalization Experience Reporting

In this course you will learn how to create Website and Landing Page Personalization using Google Optimize in order to increase your Conversion Rate and provide awesome user experience. In this course we will be covering

1. Introduction to Website Personalization

In this lecture students will have an introductory overview about Website Personalization

2. Introduction to Google Optimize

In this lecture students will have an introductory overview of Google Optimize

3. Different Types of experiments you can run in Google Optimize

In this lecture students will have an introductory overview of the different experiments they can run in Google Optimize

4. Creating your Google Optimize Account

In this lecture students will learn how to create their Google Optimize Account

5. Google Optimize Interface Overview

In this lecture students will have an overview of Google Optimize Interface

6. Google Optimize Account Structure

In this lecture students will learn about Google Optimize Account Structure

7. Connecting Google Optimize with Google Analytics

In this lecture students will learn about Google Optimize Account Structure

8. Adding Google Optimize tag to your website

9. Adding Google Optimize Chrome Extension

In this lecture students will learn how to install or add Google Optimize Chrome Extension

10. Creating Personalization Experience in Google Optimize

In this lecture Students will learn how to create Personalize Experience on your Website through Google Optimize

11. Website Personalization based on Technology and Device Category

In this lecture Students will learn how to personalize Website Experience based on technology or device category of the user

12. Adding or Combining Multiple Targeting Rules

In this lecture students will learn how to personalize your website based on different targeting rules

13. Personalizing Website Experience for New Visitors

In this lecture students will learn how to personalize Website Experience for New Visitors

14. Website Personalization for a referring Source

In this lecture students will learn how to personalize Website Experience based on the referring Source

15. Personalization Experience Reporting

In this lecture students will learn about Website Personalization Reporting in Google Optimize and in Google Analytics

Who this course is for:
Digital Marketers interested in Website Personalization
Digital Marketing Managers
Digital Marketing Freelancers
Website Owners
Business Owners
B2B & B2C Marketeers
Demand Generation Managers
Digital Marketing Specialists
Digital Analytics Students
Marketing Analytics Students
Sales Manager
Marketing Manager
Sales Vice President
Marketing Vice President
Director of Sales
Marketing Director
Chief Sales Officer
Chief Marketing Officer
Chief Executive Officer
Product Managers
User Experience Designers
Website developers
Conversion Rate Optimization (CRO) specialists
Small business owners
Website Deisgners
Growth Hackers