English | Size: 1.92 GB
Genre: eLearning
Learn to train your nose to create the most contagious viral campaigns
Internet and social networks have changed the way we consume information and, nowadays, it is not unreasonable that a home video like the goodbye to Chimuelo can be compared in impact to a multi-million dollar campaign of a brand like Nike or Dove. Welcome to the era of viral marketing.
In this course you will learn the keys to create the most contagious virals from the hand of Renato Farfán, General Creative Director at YoupanquiBBDO, and winner of prestigious advertising awards such as Cannes Lions, Clio and Ojo de Iberoamérica, on multiple occasions.
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