Business & Marketing

PluralSight – Exploring Product Road Maps

PluralSight – Exploring Product Road Maps Bookware-KNiSO
English | Size: 87.60 MB
Category: Tutorial


A company has a business strategy and vision, but how do those translate to the product? Do people within the company know the why and the what behind what’s being built into product? In this course, Exploring Product Roadmaps, you’ll learn how to communicate the planned product features and offerings and how they align with the company strategy. First, you’ll explore what a product roadmap is, its purpose and what it should contain. Next, you’ll discover how to gather requirements from stakeholders, how to prioritize all these inputs, and address the challenges in product roadmap creation. Finally, you’ll learn how to update the roadmap as your product evolves. By the end of this course, you’ll be able to align your product offerings with the company strategy and communicate it clearly through a product roadmap

Master the Strategies Methods and Metrics of Champion Marketers | Udemy

Master the Strategies Methods and Metrics of Champion Marketers [Udemy.com]
English | Size: 326.53 MB
Category: Tutorial


Discover what the most successful marketers know about connecting with customers and building brands. This collection of marketing tips starts with guru David Edelman’s take on journey-based marketing. He challenges company leaders to rethink targets, increase speed, and redesign internal structures. Next, Shane Snow discusses techniques for building an audience and mastering content marketing in the sharing economy by focusing on giving.