Business & Marketing

Lynda – Learning To Write Marketing Copy

Lynda – Learning To Write Marketing Copy Bookware-KNiSO
English | Size: 479.64 MB
Category: Tutorial


Learn how to craft compelling marketing copy to engage with your customers
Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.

[FreeCoursesOnline.Me] Linkedin – Becoming a Manager Your Team Loves

[FreeCoursesOnline.Me] Linkedin – Becoming a Manager Your Team Loves
English | Size: 1.25GB
Category: Tutorial


When you have a job that you really love-where you feel valued and have room to grow-chances are, you have a great manager. In this course from management and leadership expert Dr. Eric Zackrison, learn how to become a manager that your team loves. Dr. Zackrison shows how to create and establish strong relationships with the people on your team, and how to move from a manager to a leader. He also discusses sources of power and leadership, how to set yourself up for success, and the key skills of great supervisors.