Tim Staples – Break Through the Noise
English | eBook | Size: 9.17 MB
Tim Staples & Josh Young – Break Through the Noise: The Nine Rules to Capture Global Attention
Break through the noise. If you are, or have ever been, a teacher, you know exactly what that means. I mean, how do you get a room full of third graders to just SHUT UP so you can teach? Not the easiest thing in the world to do. It’s the same thing in the business world. You can’t jump up and down and scream SHADDUP! so you can get the market to pay attention to your message, whatever that message may be. When Jesus spoke to his disciples about getting someone’s attention, he instructed them to “be as wise as serpents and as harmless as doves”. It worked, too. Tim Staples and Josh Young show the nine rules they use to be as wise as a serpent and as harmless as a dove–and in doing so, capture worldwide attention.
The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.
Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.
Contents:
Introduction: Nobody Cares
Rule 1: Be Shareable
Rule 2: Understand the Science
Rule 3: Focus on Value
Rule 4: Find Your Voice
Rule 5: Crush the Headline
Rule 6: Ride the Wave
Rule 7: Flip the Script
Rule 8: Know Your Platforms
Rule 9: Test Before You Invest
Epilogue
Acknowledgments
Index
About the Authors
Format: EPUB
Length: 240 pages
Published: 2019 by Mariner Books
ISBN: 1328618609
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