Wirtz

Jochen Wirtz – Essentials of Services Marketing 4e

Jochen Wirtz – Essentials of Services Marketing 4e
English | eBook | Size: 207.40 MB


Jochen Wirtz – Essentials of Services Marketing, 4th edition
As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important.

Wirtz & Lovelock – Services Marketing 8e

Wirtz & Lovelock – Services Marketing 8e
English | Tutorial | Size: 30.62 MB


Jochen Wirtz & Christopher H. Lovelock – Services Marketing: People, Technology, Strategy, 8th edition
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for services marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.