Principles

Will Eisner – Comics and Sequential Art: Principles and Practices from the Legendary Cartoonist

Will Eisner – Comics and Sequential Art: Principles and Practices from the Legendary Cartoonist
English | Tutorial | Size: 182.8MB


Will Eisner is one of the twentieth century’s great American artists, a man who pioneered the field of comic arts. Here, in his classic Comics and Sequential Art, he refines the art of graphic storytelling into clear, concise principles that every cartoonist, comic artist, writer, and filmmaker meeds to know.

Jobber & Ellis-Chadwick – Principles and Practice of Marketing 10e

Jobber & Ellis-Chadwick – Principles and Practice of Marketing 10e
English | eBook | Size: 48.94 MB


David Jobber & Fiona Ellis-Chadwick – Principles and Practice of Marketing, 10th edition
The landmark tenth edition of McGraw-Hill’s leading textbook Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice.