Practice

Eugene Y. Chan – Consumer Behavior in Practice [PDF]
English | eBook | Size: 3.70 MB

Eugene Y. Chan – Consumer Behavior in Practice: Strategic Insights for the Modern Marketer
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are (or are not) working out.