Positioning

The New Positioning – The Latest – Jack Trout
English | eBook | Size: 376.18 kB

Jack Trout – The New Positioning: The Latest on the World’s #1 Business Strategy
In The New Positioning, Jack Trout updates and adds to the concept of ‘positioning’ that he first wrote about in 1969-defined as not what you do to the product, but what you do to the mind.