Marketing

Jochen Wirtz – Essentials of Services Marketing 4e

Jochen Wirtz – Essentials of Services Marketing 4e
English | eBook | Size: 207.40 MB


Jochen Wirtz – Essentials of Services Marketing, 4th edition
As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important.

Jobber & Ellis-Chadwick – Principles and Practice of Marketing 10e

Jobber & Ellis-Chadwick – Principles and Practice of Marketing 10e
English | eBook | Size: 48.94 MB


David Jobber & Fiona Ellis-Chadwick – Principles and Practice of Marketing, 10th edition
The landmark tenth edition of McGraw-Hill’s leading textbook Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice.