Marketing

Lamb, Hair & McDaniel – MKTG14: Principles of Marketing 14e

Lamb, Hair & McDaniel – MKTG14: Principles of Marketing 14e
English | Tutorial | Size: 103.84 MB


Lamb/Hair/McDaniel’s MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios.

Marketing Strategy Competitive Intelligence

Marketing Strategy Competitive Intelligence
English | Tutorial | Size: 96.23 MB


Gain insight into your competitors to identify your own advantage in the marketplace.