Wirtz & Lovelock – Services Marketing 8e
English | Tutorial | Size: 30.62 MB
Jochen Wirtz & Christopher H. Lovelock – Services Marketing: People, Technology, Strategy, 8th edition
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for services marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.