Hannig & Seebacher (eds.) – Marketing and Sales Automation-Basics, Implementation, and Applications
English | eBook | Size: 17.87 MB
Based on the latest findings and research, this book clarifies what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources.