Copy

Master Copy Sargent leon delafosse by Stephen Bauman

Master Copy Sargent leon delafosse by Stephen Bauman
English | Size: 1.0GB
Category: Tutorial


Making a master copy one of the most effective ways to further your skills and deepen your understanding of that artist’s techniques.

Lynda – Learning To Write Marketing Copy

Lynda – Learning To Write Marketing Copy Bookware-KNiSO
English | Size: 479.64 MB
Category: Tutorial


Learn how to craft compelling marketing copy to engage with your customers
Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.