PR Smith, Ze Zook – Marketing Communications, 7th Ed

PR Smith, Ze Zook – Marketing Communications, 7th Ed
English | eBook | Size: 46.24 MB


P. R. Smith & Ze Zook – Marketing Communications: Integrating Online and Ofline, Customer Engagement and Digital Technologies, 7th edition
This book has the strongest focus of online and offline integration of any marketing communications textbook.