Behavior

Eugene Y. Chan – Consumer Behavior in Practice

Eugene Y. Chan – Consumer Behavior in Practice [PDF]
English | eBook | Size: 3.70 MB


Eugene Y. Chan – Consumer Behavior in Practice: Strategic Insights for the Modern Marketer
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are (or are not) working out.

Robbins & Judge – Organizational Behavior 17e

Robbins & Judge – Organizational Behavior 17e
English | Tutorial | Size: 95.58 MB


Stephen P. Robbins & Timothy A. Judge – Organizational Behavior, 17th edition
Long considered the standard for all organizational behavior textbooks, Organizational Behavior provides the research you want in the language your students understand.