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Jobber & Ellis-Chadwick – Principles and Practice of Marketing 10e

Jobber & Ellis-Chadwick – Principles and Practice of Marketing 10e
English | eBook | Size: 48.94 MB


David Jobber & Fiona Ellis-Chadwick – Principles and Practice of Marketing, 10th edition
The landmark tenth edition of McGraw-Hill’s leading textbook Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice.

Lysons & Farrington – Procurement and Supply Chain Management 10th edition

Lysons & Farrington – Procurement and Supply Chain Management 10e pdf
English | Size: 10.61 MB
Category: Tutorial


Kenneth Lysons & Brian Farrington – Procurement and Supply Chain Management, 10th edition
Develop business understanding through real-life examples and latest developments in the field