Stauber & Rampton – Toxic Sludge Is Good For You
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John C. Stauber & Sheldon Rampton – Toxic Sludge is Good for You: Lies, Damn Lies, and the Public Relations Industry
This book was required reading in a public relations class I took over twenty years ago. Unlike most required books, this one was fun to read–and just a little bit shocking. I had done some volunteer PR work, but I had no idea that some of the “damn lies” referred to even existed. What’s worse, one of the illustrations in this book happened about sixty miles south of where I was then living–and I never knew about it! I’ll say to you what I used to say to college students: “Read it. You’ll learn something.”
Sure, many of us in this modern world are cynical. The most cynical may even suspect that the news is manipulated and massaged by sponsors, that corporations act in their, not your, best interests, that political campaigns are determined not by votes, but by bucks, and that we don’t get “all the news that’s fit to print” but instead, “all the news that gets the ink”. But even the most media-savvy amongst you will be awed by the behind-the-scenes descriptions of the public relations industry in action so masterfully described in this book. If you want your eyes to be opened, open them upon the pages of this book. (But remember: there are some very important people counting on you, and they really would prefer that you didn’t ever hear about this book, much less buy it.)
Contents:
Acknowledgments
Introduction by Mark Dowie
1 Burning Books Before They’re Printed
2 The Art of the Hustle and the Science of Propaganda
3 Smokers’ Hacks
4 Spinning the Atom
5 Spies for Hire
6 Divide and Conquer
7 Poisoning the Grassroots
8 The Sludge Hits the Fan
9 Silencing Spring
10 The Torturers’ Lobby
11 All the News that’s Fit to Print
12 Take Back Your Own Back Yard
Appendixes
Suggested Reading
Notes
Index
Format: PDF
Length: 224 pages
Published: 2002 by Common Courage Press
ISBN: 1567510604
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