English | Size: 908.37 MB
Genre: eLearning
Ultimate SEO training course for WordPress, keyword research, content and link-building in an age of Generative AI!
What you’ll learn
The SEO Context – Acknowledge the significance of SEO in digital marketing strategies.
Algorithms – Gain a comprehensive understanding of the key components of search engine algorithms, how they change, and how to adapt.
Page Ranking – Understand the factors influencing page ranking and how to develop strategies to manage this process..
Technical SEO – Learn how to enhance a website’s visibility and user experience.
Search Engines – Define and describe major search engines (e.g., Google, Bing) and how to
Outrank Competitors – Explore the functions and features of Search Engine Results Pages (SERPs) and how to leverage them.
Keywords – Define keywords and their role in SEO, conduct keyword research and analysis, and develop keyword optimization strategies.
Link-Building Techniques – Create ethical and effective link-building techniques.
Utilising AI – Proven strategies to advance work using AI tools like ChatGPT
SEO Course 2024: Introductory Training Course is currently still being developed. By mid-April, we will have over 15 hours worth of course content – so you have the opportunity to help us build the course at a reduced price.
The owner of a leading SEO agency has teamed up with one of the UK’s top marketing professors to deliver an SEO course that isn’t just practical, but academically solid at the same time.
Liam Quirk is an SEO evangelist and founder of a leading SEO agency who boasts a decade’s worth of experience ranking websites at the top of Google in some of the most competitive industries, as well as helping small companies with a shoe-string budget, stand out on the search engines.
Throughout Liam’s career, he has trained colleagues from junior level to advanced level, alongside creating his websites from scratch, ranking them at the top of Google and then selling the revenue.
Dr. David Cockayne, Ph.D is an experienced academic and consultant who has worked with some of the biggest organizations globally in the areas of marketing, strategy, technology implementation, and education.
His work is designed to make you think, reflect, and inspire you to pursue your goals and ambitions equipped with the tools to think and reflect critically and creatively.
About Our SEO Introductory Training Course
Mastering the art of Search Engine Optimization (SEO) is crucial for professionals utilizing digital marketing in any field. This course serves as an introduction to the core principles and practices that underpin effective SEO strategies.
This course will guide you through the intricacies of SEO, from understanding how search engines work, their algorithms, and website keywords, to implementing practical techniques and building strategies for online success.
The foundation of our course is built around students achieving the following:
Building a Strong Foundation
Grasp the fundamental concepts of SEO and its role in the broader digital marketing landscape.
Dive into the intricacies of search engine algorithms to unravel the mystery behind page rankings.
Navigating the Digital Terrain
Familiarize yourself with major search engines and their respective algorithms.
Explore the dynamic features of SERPs, understanding how they impact user engagement.
Mastering Keywords for Impact
Decode the importance of keywords and their strategic placement in content.
Conduct comprehensive keyword research and develop optimization strategies.
Linking for Success
Understand the significance of link building in SEO.
Uncover ethical and effective link-building techniques for improved online visibility.
Practical Application
Apply on-page optimization techniques to enhance website performance.
Gain hands-on experience with basic technical SEO practices and tools.
Generative AI and SEO
Explore some of the ways GenAI is shaping SEO practices and with what implications for the future.
See how GenAI can be used in the short term to accelerate current SEO functions.
Tools Used In The Course
Throughout this course, we use several tools from beginner to advanced:
Semrush
UberSuggest
Google Trends
Ahrefs
Screaming Frog
SEOQuake
This course is frequently reviewed and updated to reflect current practices, updates and new technologies.
Who this course is for:
Anyone who is curious about SEO
SEO agency staff looking to upskill
Business owners wanting to understand or leverage SEO
Digital marketers
Website owners and bloggers
Copywriters
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