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Piloting AI for Marketers Series – Drive Productivity, Creativity, and Performance with Artificial Intelligence.
Your AI Learning Path
Piloting AI for Marketers is a collection of on-demand courses designed as a step-by-step learning path for beginners at all levels, from interns to CMOs.
Paul Roetzer, Marketing AI Institute founder and CEO, and Mike Kaput, Marketing AI Institute chief content officer, take you on a journey that includes an overview of the basics of AI and how it works; deep dives into practical frameworks to get started; and dozens of sample use cases and AI vendors that will accelerate your adoption and success.
The series includes almost 8 hours of content, complete with on-demand short courses, video lessons, quizzes, downloadable resources, final exam, and a professional certificate upon completion.
Reduce Costs. Accelerate Revenue. Grow Smarter.
In the end, you’ll have everything you need to assess AI vendors with confidence, launch pilot projects, and lead your team to immediate lifts in productivity and performance.
Become the change agent within your business and the one who drives the next frontier in digital transformation.
Become a next-gen marketer. This is where your journey begins.
AI Education and Training for Your Team
Team licenses are available at discounted rates for organizations looking to rapidly advance their internal AI education and training program.
- 5-25 licenses: $299/learner, 40% off
- 26-50 licenses: $249/learner, 50% off
- 51+ licenses: $199/learner, 60% off
Contact us to learn more and explore personalized options that include guided learning and group sessions led by Marketing AI Institute staff.
What You’ll Learn:
- Basic definitions and applications of AI.
- Tips to identify AI use cases.
- Processes to prioritize quick-win pilot projects.
- Steps to solve marketing challenges more efficiently.
- Frameworks to assess and buy AI technologies.
- Case studies of brands building smarter businesses with AI.
- Resources to gain executive support for AI initiatives.
- Strategies to launch pilot programs with confidence.
- Guidance to advance your career, and your team.
Syllabus
Total Time: ~8 hours
- Course 1: Intro to AI for Marketers
- Course 2: State of Marketing AI Industry
- Course 3: Piloting AI: The Use Case Model
- Course 4: Piloting AI: The Problem-Based Model
- Course 5: Marketer + Machine: How To Buy Smarter Marketing Tech
- Course 6: The Future of Business is Ai, or Obsolete
- Course 7: Intro to AI for Advertising
- Course 8: Intro to AI for Analytics
- Course 9: Intro to AI for Communications and PR
- Course 10: Intro to AI for Content Marketing
- Course 11: Intro to AI for Customer Service and Experience
- Course 12: Intro to AI for Ecommerce
- Course 13: Intro to AI for Email Marketing
- Course 14: Intro to AI for Sales
- Course 15: Intro to AI for SEO
- Course 16: Intro to AI for Social Media Marketing
- Course 17: AI and You
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