MBA Course: Marketing and Business Strategy

MBA Course: Marketing and Business Strategy | Udemy
English | Size: 3.05 GB
Genre: eLearning

What you’ll learn
Segmenting targeting positioning in Marketing
Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
Various marketing channels used by companies
How to do sales and marketing of your product
Business strategy used by startups.
Amazon 3 key service business strategy to dominate the retail market.
Unit economics matrix like Customer acquisition cot and customer life time value.
Pricing strategy like Price Penetration, Price Bundling, and Price Skimming
Problem with Aggregators, Platform business and Network effect
Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc
How product recommendation engine of Netflix and amazon works
Horizontal and vertical strategy used by Samsung
Strategy used by market leader, market follower and Challenger
best certification courses for mba marketing
Marketing Mix i.e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.
Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis
What are branding and the advantages of branding?
Blue ocean and red ocean strategy
Zero cost marketing strategy
Product life cycle
What is a business strategy Why do we need it
Business Expansion strategy
Business value proposition

MBA Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world

This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections like Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Business Strategy and will cover all the important topics of Marketing in MBA. The last section of the module will further help you in understanding various strategies used by companies

Section 1 Marketing Overview

What is marketing?

Demand wants and needs & Maslow’s hierarchy of needs

How money flows in the Modern Economy

STP (Segmentation targeting and positioning)

Marketing Mix i. e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.

SWOT analysis

Section 2 Marketing insights and analysis

a) Analyzing Consumer

Generation characteristics

The adoption curve for any product or service

How Customer Insights helps in segmenting and targeting

b) Business analysis

Product and market segmentation

Communication channels

Marketing funnels

Unit economics

Module 5 Startup Business Growth Metrics

Startup Growth Metrics Intro

Customer Acquisition Cost (CAC) in Startup

Customer Lifetime Value (CLTV) in Startup

Monthly Reoccurring Revenue (MRR) in Startup

Unit Economics in Startup

Contribution Margin in Startup

Retention Rate and Cohorts in Startup

Churn Rate in Startup

Market Size for Startup

d) Marketing Information System

Types of data

Recommendation engine

What is a Marketing Intelligence system

Types of data used in MIS

Data-driven recommendation engine

How does a recommendation engine work?

3. Marketing communication and branding

What is branding and the advantages of branding?

Types of branding?

Tesla brand positioning and Product differentiation using POP and POD (perceptual map)

Emotional branding and Brand mantra(Communicate simplify and inspire)

Brand equity (Perception, preference, and behavior)

BAV model and brand resonance model

Brand revitalization

Line extension product extension and category extension

Brand dilution

Service marketing Service marketing triangle

4. Business Strategy (Sales and Expansion)

What is a business strategy Why do we need it

Market structure(leader, challenger, follower, and nickers strategy )

Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)

Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)

Follower strategy ( product imitation, conscious parallelism cloner, imitator, and adapter)

Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.

Amazon killing competition strategy using diversification

Apple ecosystem strategy

Product life cycle

Expanding the market share pie using the Ansoff matrix

Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)

Who this course is for:
Business graduate from college.
Budding Entrepreneur and startup founders
Engineer curious to learn some MBA concepts
Product Managers
Founders and CEO
Financial analyst

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