Manning – Fighting Churn Churn Analysis: Feature engineering

Manning – Fighting Churn Churn Analysis Feature Engineering-iLLiTERATE
English | Tutorial | Size: 545.08 MB


In this video, Carl Gold explains module number 4: Feature Engineering.
The objective of this milestone is:
– Your boss at Manning looks at the results and thinks they’re really good. But they want you to look into a few more things to see if different views of the customer help you understand churn.
– Your boss suggests the following additional customer metrics that they want you to create and see how they relate to churn using the techniques from the previous milestones.
* The total number of customer events in the last 90 days
* The number of distinct products the customer used in the last 90 days
* The total number of actions related to browsing free content
* Total number of actions related to enhanced reading features
* The percentage of actions that include reading an owned book
* The number of downloads the customer makes per unique product

PEARSON OOWNS MAANY EDU BRAANDS INKLUDINNG
ADDISON-WESLEY PEACHPIT PRENTICE-HALL ECOLLEGE
AND MAANY MORE!

WEE ASUMME NO LIIABILLITY FUR A WROONG SPELING
COZ WEE ARRE A NON (iL)LiTERATE GRUP!!

TANNKS TU THE LITERATE ASKII FRIIEND!!

Buy Long-term Premium Accounts To Support Me & Max Speed


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