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Genre: eLearning
What You’ll Learn
How to create a strategy that aligns your content with real business goals for powerful, efficient, and measurable return on investment!
How to craft a brand message that systematically accelerates brand awareness, audience size, sales, and loyalty.
How to develop a reliable, high-performance content calendar that maximizes efficiency, simplifies collaboration, and halts the day-to-day panic of content scheduling.
How thousands of brands – from bootstrappers to Fortune 500 – have doubled, tripled, or even quadrupled their revenue from social in the span of 90 days.
How to deploy one single, powerful, growth-driving content strategy across your full digital footprint for maximum ROI.
BFF Targeting Technique:
Turn your performance WAY up with our targeting tool that helps you
- Create content to cut through the noise and connect with your people (like one bathing suit brand that grew revenue by 158% in 6 months)!
- Get to know your audience so you can keep it so social, they don’t even realize you’re selling
- Know what they need to hear from you to go from stranger to prospect to loyal customer!
The Competitive Launchpad:
Attack your market’s open space with our proprietary process and workbook that shows you:
- Patterns in your competitive landscape and how to break the mold for faster growth (like our jewelry designer client that grew her ecomm sales by 200% year-over-year)!
- Exactly what to say and do to set your brand apart in a crowded market.
Profitable Positioning:
Cut through the noise and command attention with a point of view that’s impossible to ignore – the #1 way to stand out in a saturated market!
- Define your brand’s voice: the driving force behind your messaging to make sure every post packs maximum punch
- Align your strategy to your target market mindset for accelerated success and profitability (like a local kitchen store that picked up $75k of additional sales in just 8 months)!
Content Pillars:
Grow your brand with purpose and power! From here on out, every piece of content will drive a measurable business outcome.
- Remove confusion with your new systematic, growth-driving storytelling strategy
- Redefine content pillars to align them with your most critical business goals
- Inspire your audience to take action, buy, and refer you to their friends!
The Social Playbook:
Breathe life into your content pillars with your go-to-market playbook!
- Reduce your content planning time to 15 minutes per month
- Align your content pillars with the right growth tactics for maximum performance!
- Establish your tone of voice and set your brand apart for good
Leader’s Guide to Content Planning:
Stop wasting time and start marketing like the world’s greatest brands with our simple systems and tools!
- Proprietary content planning tool that enhances creativity and reduces friction.
- A full year of content prompts that you can adapt for your brand’s unique content pillars!
- The workflows you’ll use to keep all of the moving parts together.
Exponential Growth Roadmap:
Increase reach immediately – by 400-1000% – and drive algorithm-proof, sustainable growth.
- Extend the shelf-life and boost the visibility of every post with our proprietary 3×3 model
- Get in front of high-quality audiences FASTER with our proprietary Partnership Playbook!
- Accelerate your audience growth, sales, and customer loyalty with our tried-and-true future-proof growth playbook
8 Principles of High Performance Social Media Creative:
Leapfrog your learning curve with every trick of the trade we’ve picked up over 13 years of running social for global, national, and local brands.
- Set your brand apart with these scrappy creative tips from the world’s most beloved brands
- Apply these principles to your brand with case studies and cross-industry examples
- Lay the groundwork and build your brand’s legacy with our creative masterclass
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