Justin Brooks (AdSkills) - The AdSkills Pro 5 Level Progression Matrix Free Download

Justin Brooks (AdSkills) – The AdSkills Pro 5 Level Progression Matrix
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Introducing: The AdSkills Pro 5 Level Progression Matrix

Level 1: First Time Ad Buyer

You’ll start out by learning the bare basics of getting your first digital ad live. If you already have a facebook account or a gmail account, then you’ve already got the first steps. You’ll walk away from this level knowing the vocabulary you need, the digital accounts you’ll need, how to reach a target prospect, track your success, and set your campaigns live.

You’ll know all the industry jargon and sound confident
You’ll know how to research a market and create a live ad campaign
You’ll know enough to help local businesses or charities succeed
You’ll be able to earn $48,000 – $60,000 annually as your salary

Level 2: Junior Ad Buyer

At this level you’ll go from learning to mastering the basics. You’ll start working towards replacing your income. This is where you’ll get experience under your belt with our monthly mentor calls. You’ll walk away from this level knowing how to launch your agency website, create your case study, build a pipeline of leads for your agency, and sell a systematic ad buying service as a junior ad buyer. Or land a job working at an agency to get paid while you learn the industry better.

You’ll be confident launching ad campaigns and fixing them
You’ll have several ad campaigns under your control
You’ll be able to help the largest local companies and franchises
You’ll be able to charge $1,000 – $1,500/mo for your skill level

Level 3: Freelancer

This is the level most of the industry is at, where people are able to confidently work from home. At this level, you’ll easily be able to acquire clients at $2500/month. This is the level when you start learning to filter your clients and qualify your leads so you can acquire only the best clients. You will transition from the “hunter” to the “hunted” at this level. Meaning clients will begin coming to you, instead of you chasing them.

You’ll have respect from peers and family for your advertising skill
You’ll have multiple clients who each have multiple ad campaigns
You’ll be able to work on national and small international accounts
You’ll be able to charge a minimum $2,500/mo for your skill level
You’ll notice clients start seeking you out instead of you chasing them

Level 4: Senior Ad Buyer or Marketing Director

By this stage you’ve built a full tool chest of skills, and assistants to help you deliver for your clients. At the end of this level you’ll have duplicatable systems to scale your services. You’ll have a content plan that positions you as an industry expert. You’ll have a mastery level of understanding ad buying and marketing setting you up for the largest and most lucrative career paths.

You’ll become known as an expert in the industry
You’ll have several assistants helping you with your client work
You’ll be able work on campaigns at the global and Fortune 500 level
You’ll start charging $2,500 + 10-25% profits from your campaigns
You’ll have enough word of mouth referrals to cherry pick deals
You’ll be able to add on consulting revenue to your services

Level 5: Advertising Guru or C Level Executive

You’ve made it! You replaced your “JOB” a long time ago, you have a team doing the work, you have respect from the industry, and opportunities flow to you. You’ll be sought out for your knowledge, demanding $5,000 – $10,000 per month and getting it. If you desire, you’ll even start getting speaking engagements either at industry conferences or on podcasts. The most lucrative career paths will be available to you.

You’ll have a team doing most of the daily work for you
You’ll get requests to speak on stage or podcasts
You’ll be able to land clients that pay you $10,000+ per month
You’ll be able to earn $1,000/hr for your consulting calls
You’ll be able to deliver at the C-Level for large companies
You’ll understand all parts of business from accounting to acquisition

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