How to Sell Google Ads | Udemy


How to Sell Google Ads | Udemy
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Genre: eLearning

What you’ll learn
How to sell your Google Ads services
Why Google Ads and When
How to price your Google ads services
How to build proper expectations

The first thing is that to buy and to sell Google Ads are the opposite sides yet of the same win-win process. The second thing is that there is no magic around Google Ads with secret tricks like to optimize conversion cost from $100 to $1 in one week… It’s just a job that needs to be done regularly and in an expert way. At least, we think we have a right to say so, as we’ve trained Google Reps in Barcelona and Lisbon, so as the official Google Support trainers we would’ve definitely have at least some clue of any hidden ideas. However, happy to share all the details and practical advices divided into six big chapters:

Why Run Google Ads

Ads Vs. Organic

Search Ads Vs. Social

Common Reasons to Run Google Ads

Expectations

Results

Performance Vs. Time

Bids, Volume, and Costs

Finding the Right Clients

High-Performance Industries

The Holy Grail of Clients

2 Step Sales System

Discovery Call

Strategy Call

Pricing Your Services

Expected Time Investment

Service Packages & System Costs

Pricing Models

On-Boarding

Client Questionnaire

Client On-Boarding Documents

System Set-Up

Client Success

Lead Notifications

Reporting

Monthly Check-Ins

BONUS I: Freelancing on Upwork

BONUS II: Sell Your Google Ads Expertise with Google Ads Audit

Overall, we’re pretty realistic about our skills of selling Google Ads expert services under our Google Ads expert group execution, as well as by helping to hire or audit an external expert. The second option has also taught us a lot about how to partner with Google Ads freelancers and supervise their services. To sum up. The expectations experts build in their client’s head while they sell Google Ads management – are intended to match their actual expert responsibilities of developing clients’ business.

Who this course is for:
Google Ads experts
Marketers
Freelancers
Agency owners

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