Fighting Churn Churn Analysis: Feature engineering | Manning Publications Free Download

Fighting Churn Churn Analysis: Feature engineering | Manning Publications
English | Size: 545.08 MB
Genre: eLearning

In this video, Carl Gold explains module number 4: Feature Engineering.
The objective of this milestone is:
– Your boss at Manning looks at the results and thinks they’re really good. But they want you to look into a few more things to see if different views of the customer help you understand churn.
– Your boss suggests the following additional customer metrics that they want you to create and see how they relate to churn using the techniques from the previous milestones.
* The total number of customer events in the last 90 days
* The number of distinct products the customer used in the last 90 days
* The total number of actions related to browsing free content
* Total number of actions related to enhanced reading features
* The percentage of actions that include reading an owned book
* The number of downloads the customer makes per unique product