English | Size: 806 MB
Genre: eLearning
About
Explore practical approaches to user research and assemble a toolkit of testing techniques you can use throughout the design cycle with Paul Boag.
Course descriptionWe don’t live in an ideal world. Most of us have too much work, too little time, and too small a budget. When it comes to digital projects, it seems like our clients or bosses always prioritize speed over quality.
To make matters worse, we read countless articles telling us how we should do things. These articles emphasize research and testing but do nothing more than leave us disillusioned and add to our imposter syndrome.
In this workshop, we want to try a different approach. Instead of telling you the best practices, we will explore some practical approaches to user research that we might be able to fit into our existing projects.
Key TakeawaysBy participating along with us in the workshop, you’ll learn:
– The principles of lean user research and testing and how to make a case.
– When research and testing can be avoided, and how to determine if you need them.
– Different approaches to user research and testing and why you should favor certain ones.
– How to conduct upfront user research efficiently, including leveraging existing sources of information and using surveys.
– Techniques for planning effective information architecture, including top task analysis and card sorting.
– Methods for testing design concepts include surveys, first-click, and 5-second tests.
– Best practices for testing prototypes, including remote vs. in-person usability testing and the importance of sample size.
– Strategies for testing existing websites or apps through analytics, heatmaps, AB testing, and adapting testing for low-traffic sites.
– This workshop is for anybody who works on a website or app’s front end and wants to improve it. It is also the ideal course for those who find themselves stuck in endless discussions with stakeholders about the right approach or mired in iteration hell.
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