Digital Marketing & Advertising Masterclass - 87+ Lectures

Digital Marketing & Advertising Masterclass – 87+ Lectures | Udemy
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Genre: eLearning

What you’ll learn
Full understanding of Digital Advertising & Marketing Practices
The ability to think strategically about where and how to place ads
Programmatic Advertising & RTB (Real Time Bidding)
What the future holds for the digital advertising space
Expand your knowledge from beginner to advanced
Understand how retargeting works, and how advertisers serve you a message
Fully understand how location targeting works, GPS targeting, and beacons
Become a pro at contract negotiations
Social Media, Display Advertising, Video Advertising, Search, and more

The digital marketing industry is worth over $200 Billion and growing every year. If you’re getting started in your career, growing your business, or looking to expand your knowledge, this is the course for you.

In 12+ hours of online content we take you through everything you need to know about the digital advertising industry. Starting with Digital 101 you are introduced to the basics of what digital is and eventually work through a 201 and 301 level class. After that you are introduced to Programmatic Advertising, and finally we end with a section dedicated to How to Sell Digital.

Meet Your Instructor:

Ben Silverstein is a New York City based, award winning digital media professional with over a decade of experience working in the digital space. He’s managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he’s not teaching, Silverstein works full time in the mobile advertising space, and is a consultant for the IAB’s Learning & Development and certification group.

Course Subjects Include:

Digital Ecosystem

Review all the companies involved in the digital space and what they do. Using a whiteboard I break down publishers, exchanges, SSPs, DSPs, and Agency Trading Desks and how they all work together

Social Media

Get introduced to social media and how it can be leveraged for advertisers. Not all social media channels are the same and properly selling it requires an understanding of the pros and cons of each platform

Social Media Listening

Once you’ve started promoting your brand/business on social media it’s important to understand what people are saying about you and how you’re being perceived. We review some tools that help advertisers understand their social presence

Targeting & Retargeting

We review the different types of audiences used in digital media, such as behavioral, contextual, and demographic. We also review what retargeting is and when/how it can be used

Programmatic Advertising

Programmatic Advertising is the gas that powers digital advertising platforms like Google and Facebook. We walk through what it means, the companies involved, and breakdown the process in an easy to understand way

Location Targeting

Location Targeting, geo-fencing, proximity targeting, and more are making up a larger percent of advertiser’s budgets. This course explains how that works and what options advertisers and marketers have

Viewability & Verification

Knowing that an ad was seen by an actual human, and served to the right audience is a growing concern in the industry. We explain what companies can help with this and how they work

Platform Demos

We show you first hand how to setup campaigns on Google, Facebook, and other DSPs. We also show you how to monetize your own content with SSPs and other similar platforms

How to Sell Digital

Once you’ve learned all about the digital advertising industry, the next thing to do is make money selling it. But selling digital is different from any other type of media and there are lots of topics that should be understood before opening your business

& Much More

We cover dozens of digital advertising topics in 80 online lectures. Take the course on your own time and focus on the subjects most important to you and your business

Who this course is for:
Students and professionals looking to promote their business, product, website, or looking to advance their career