Dan Englander – The Agency Lead Generation Course 2.0

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Dan Englander – The Agency Lead Generation Course 2.0
English | Size: 3.23 GB
Genre: eLearning

What You Get:

The exact process we use to secure 5-20 new qualified prospect meetings every week for our clients.

What’s New in the 2.0 Version:

  • Resource Checklist One-Sheeter, so you can set up the right systems from the beginning.
  • Bonus Module: How to Implement Relationship Sales At Scale.
  • Videos re-edited for a smoother overall experience.
  • New introduction from instructor.

Course Curriculum:

INTRO

  • Background and Vision
  • Resource Checklist
  • Copy Ideas Library

1. CONCEPTS: The Right Foundation for Predictable Revenue

  • The Five Prospecting Commandments
  • How to Get Maximum Leverage Through Delegation
  • Flashlight vs. Laser Pointer
  • LinkedIn Sales Navigator Workshop
  • Action Items
  • Section 1 Slides

2. COPY: How to De-Risk Business Conversations

  • How to Use Context to Your Advantage.
  • The One Simple Task…
  • Six Guidelines for Effective Outreach Copy
  • Action Items – Craft Your Outreach Template
  • Sec 2 Slides

3. SYSTEMS: Build Your Agency’s Lead Generation Machine

  • The Lead Generation Universe – Tools and Automation
  • How Inbound and Outbound Interact
  • Building Your Outbound Engine – How to Enrich Data and Launch Your Campaigns
  • Outreach Cadence Samples
  • The Longterm Growth Path
  • Action Items + Q&A
  • Section 3 Slides

4. OPTIMIZATION: A Case Study in Closed Business

  • Case Study Intro – Metrics and Benchmarks
  • Campaign Diagnosis – Making Sense of Replies
  • The Hit Campaign Dynamic: Meetings and Closed Business
  • Action Items
  • Section 4 Slides

4.1. Relationship-Driven New Business At-Scale. [Bonus Section]

  • Intro to Relationship-Driven Prospecting.
  • Using the Historic Client Commonality.
  • Alumni Connections, Geographies, and Lego Blocks.
  • Indirect Connectors and The Hopscotch Approach.

5. THOUGHT LEADERSHIP: How to Plug Into the Right Audiences

  • The Power of Existing Audiences
  • How to Use Targeted Outreach to Secure Dozens of Placements
  • Thought Leadership Q and A
  • Section 5 Slides
  • BONUS Materials
  • Webinar: How to Sell Agency Services in Uncertain Times
  • Webinar: Relationship-Driven New Business At-Scale.
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