English | Size: 2.11 GB
Genre: eLearning
Module 1: Story-ception 101
Module 2: The E.P.I.C Storytelling Framework
- How to prime your reader with Emotional power punches to unlock the most primitive level of your prospect’s brain and hypnotize them to take action
- Problem: The secret to creating emotionally compelling “stakes” that grabs your reader by the collar (And hurls them through your copy at breakneck speeds)
- Inception: How to shape your reader’s world (and enjoy total influence over them)
- Close: Time to bank your reader’s trust for maximum conversions (and unlock eye-popping AOVs)
Module 3: The Conversion-Boosting-Triggers™ of the Limbic Brain
- The little-known secret to transforming dull, lifeless sentences into action-packed sequences that can’t be ignored
- The “ limbic brain opener” you need to start every story with to command attention, and effortlessly hook your prospects into saying yes – near instantaneously…
- How to suck your reader into a vortex of imagery that keeps them hooked like addicts to your story.
- What to say to hijack your prospects emotional circuitry and incept your sales message deep within in the limbic brain
- and much, MUCH more!
Module 4: The 7 Deadly SINS of storytelling
- The #1 mistake storytellers make that tank conversion rates faster than the Titanic
- Why “tried-and-true” can flip the switch OFF in the limbic brain (practically guaranteeing your message goes ignored)
- The hidden “exit ramps” in your story that burns conversions to the ground
- The sure-fire way to OVERLOAD your prospects with “stuck in the mud” details that chase prospects away
Module 5: Storytelling WITHOUT words
- How to get a 110% boost from your VSL without changing the copy.
- The double post production combo that helped improve our YT ads by 100%
- Love Superheroes? Here’s how the FLASH™ gave us a 10% bump in CVR without changing a single word of the copy. This takes less than 5 minutes to do and can be used on every ad, VSL, and upsell you have.
- The exact frequency to add b-roll, jump cuts, and musical transitions to keep viewers engaged.
- How to direct your creative team to execute like marketers.
- When you should use high-quality products and when you should use your iPhone for maximum money making
Bonus #1: Good Stories & Bad Stories
Bonus #2: Six Words Storytelling
Bonus #3: Story-Hunting
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