Brendan Dell – Product Postioning Masterclass


Brendan Dell – Product Postioning Masterclass
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Genre: eLearning

WHAT YOU GET?​
This course is structured in four parts, linking critical theory with step-by-step tactical implementation and examples of the framework in action. It also includes proven templates to guide your $1B pitch creation.​

Course Introduction:​
1. Welcome + Introduction

2. About Me

3. Outline + Objectives

Section 1: Learn What Influences B2B Buying Decisions​
1. New science revealing what drives buying decisions​
2. Story as adaptive evolutionary mechanism​
3. The two key cognitive biases you need to know​
4. Optimal marketing mix by business stage​

Section 2: The Story-Selling Framework​
1. Overview of course templates​
2. Introduction to the elements of $1B pitches​
3. The most effective ways to identify your best customer​
4. How to see inside your buyers mind​
5. How to identify your demand type​
6. Identify change, stakes, villain​
7. Identify your promised land, proof, results​
8. Create a high-impact simple promise​

Section 3: Roll-Out​
A crash course on developing a high-growth go-to-market strategy​

Section 4: $1B Walkthroughs​
Zuora​
Control Plane​
Sudozi​
More added monthly!​

The Templates:​
Included with the course, get access to the framework and collaboration templates I use to build $1B pitches with top brands.

$1B pitch collaboration worksheet
Competitive landscape + jobs to be done worksheet
Opportunity stage proposal template (take them from interested to closed/won)
Facilitation worksheet
$1B framework overview + worksheet

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