Birkinshaw & Mark – 25 Need-to-Know MBA Models
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25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programs. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.
Covering 25 key models that have been picked from programs around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips. Want new ways of looking at old problems? Need a range of management decision-making tools at your fingertips? Only want what you need to know, rather than reams of theory? Includes 10 handy dos and don’ts of using MBA models.
With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.
From the introduction: “There are many models and frameworks in use in the business world today, and it is hard to keep track of them all. We wrote this book to help you make sense of the most important of these models–to understand where they came from, when you might use them, how to use them and what are their biggest benefits and weaknesses.
“The title 25 Need-to-Know MBA Models reflects the fact that these models are all taught to students at business schools seeking to get an MBA (Masters in Business Administration). The MBA is a generalist degree–in other words, it is designed to provide students with a broad grounding in all the key aspects of business. This book reflects the breadth of the MBA. It has five sections, each one corresponding to a typical core course in the first year of an MBA program. While we only discuss five models in each section, we also make reference to other important models, to give you a flavour of the scope of the materials covered in such a core course.
“Who should read this book?
* Those who are doing an MBA
* Executives or managers who didn’t go to business school
* Prospective MBA students”
Contents:
About the authors
Acknowledgments
Publisher’s acknowledgments
Introduction
Part 1: Management
1 Change management: Kotter’s eight-step model
2 Cognitive biases in decision making
3 Emotional intelligence
4 Negotiating techniques: BATNA
5 360-degree assessment
Part 2: Marketing
6 Multichannel marketing
7 The four Ps of marketing
8 Pricing strategies: dynamic pricing
9 Product life cycle
10 Segmentation and personalized marketing
Part 3: Strategy
11 The BCG growth-share matrix
12 Blue ocean strategy
13 Core competence and the resource-based view
14 Five forces analysis
15 Game theory: the prisoner’s dilemma
Part 4: Innovation and entrepreneurship
16 Design thinking
17 Disruptive innovation
18 The lean startup
19 Open innovation
20 Scenario planning
Part 5: Finance
21 Capital asset pricing model
22 Capital budgeting
23 Ratio analysis
24 Valuing the firm
25 Weighted average cost of capital
Useful books to read next
Glossary of terms
Index
Format: PDF
Length: 178 pages
Published: 2017 by FT Publishing International
ISBN: 1292178905
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