English | Size: 3.21 GB
Genre: eLearning
Learn how qualitative design research leads to design strategy and new innovative products and services
What you’ll learn
interaction design
design research
ethnographic research
design strategy
product development
entrepreneurship
customer experience research
This class focuses on methods of qualitative design research and design synthesis used to approach complicated problems of technology, behavior, and society. Students learn techniques and processes that allow them to gather data in the field, analyze that data in a rigorous and substantial way, and extract multi-dimensional insights, meaning, and trends.
As a result of taking this class, students will be able to:
Develop a research plan that emphasizes the Contextual Inquiry methodology
Conduct research according to the research plan
Extract rich insights from data.
Apply methods of design synthesis, data mapping, work, and task-flow modeling in the context of a large-scale interaction design problem
Be able to educate non-designers in the value of ethnographic research
Identify and utilize the appropriate tools to capture and synthesize user data into visualizations of an existing service or problem landscape
Craft and communicate the functional and emotional attributes of a more ideal human-experience within a problem space, in the form of design criteria, and opportunity statements.
Who this course is for:
Marketers, interested in becoming more customer-centric
Engineers, hoping to better integrate UI and UX into their work
Traditional designers, looking to expand into an interaction, service, and strategy design role
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