Domestika – Design to Communicate (Leire y Eduardo)
English | Tutorial | Size: 1.7GB
LEARN TO MASTER VISUAL RHETORIC
Leire Fernández and Eduardo Herrera hold PhDs in fine arts and are university professors and researchers specialized in graphic design. They develop design projects together and their work has been recognized through national and international awards.
In this course, they teach you to approach design by way of creating meaningful communicative concepts, showing you how to master visual rhetoric to translate verbal language into graphic language with equal or greater communicative power.
U1 Introduction
Presentation
Eduardo influences
Influences Leire
U2 Writing and speech
For a meaningful design
Design and verbal substrate
Design as a process of significance
U3 The construction of graphic discourse based on visual rhetoric: visual and expressive aspects
A proposal for the classification of visual rhetoric resources
Morphological rhetoric: graphic-plastic variants
Syntactic rhetoric: structural variants
Syntactic rhetoric: relational variants
U4 The construction of graphic discourse based on visual rhetoric: aspects of meaning
Semantic rhetoric: recognition variants
Semantic rhetoric: referential variants
Some case studies 1
Some case studies 2
Personal projects
MISSING Final project
Design to communicate
A: SPANISH
S: ENGLISH
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