Domestika – The Laws of Visual Perception Unit, Weight, Balance and Movement

Domestika – The Laws of Visual Perception Unit, Weight, Balance and Movement
English | Tutorial | Size: 4.7GB


Learn to compose, balance, and create motion in a piece to achieve full expressivity

Pepe Gimeno-designer, typographer, illustrator, photographer, and visual artist-teaches you about the laws of visual perception and how to correctly apply them to achieve full expressivity in all your projects.
He illustrates each law by showing you a series of pieces that he has made from scrap materials. Discover a fascinating approach that, conceptually and formally, lies somewhere between experimental graphics and artwork.
In this course, learn how to overcome project constraints and transform obstacles into the creative engine and driving force behind your graphic proposals and solutions.
By the end of this course, you’ll know how to use the laws of perception in a wide variety of creative applications including compositions for posters or illustrations, creating page layouts for a book, arranging different elements on the facade of a building, creating typographic characters, and designing virtually any object.

What will you learn in this online course?
First experiences
Silent spelling
Diary of a castaway
The green bag
The method, preamble
Working method and the laws of visual perception

What is this course’s project?
Complete the four basic exercises proposed in the course applying everything you’ve learned. You are free to choose the medium you wish to work with (poster, illustration, editorial design, sculpture, typography, etc.).

Who is this online course for?
Designers, architects, illustrators, photographers, artists, and anyone interested in Pepe Gimeno’s creative process.

Requirements and materials

No specific knowledge is needed, but artistic sensitivity, analytical skills, and a desire to understand visual processes will help you follow the course.
As for materials, you need a variety of evocative scrap materials, a hard cardboard surface, canvas on a frame or wooden board to arrange your pieces, and white glue to hold them in place.

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