Practical UX Research & Strategy | DesignerShip Free Download

Practical UX Research & Strategy | DesignerShip [Update 11/2024]
English | Size: 5.21 GB
Genre: eLearning

What you’ll learn
User and job stories
Practical business acumen tactics
Prioritization methods
Research synthesis tactics
Affinity mapping
User interview questions
Defining research hypothesises
Customer Journey Maps
Problem solving mindset
Real-world case studies
Presentation tactics
Competitor analysis
Data analysis
User interview execution
Research strategy
End-to-end research process

Without a data-informed mindset, Product (UX/UI) Designers will struggle in the industry.

‍

As the industry progresses, particularly with the advancement of AI, it is crucial for designers to expand their skills to enhance their competitiveness. With UI design nearing automation through AI technologies, acquiring strategic and research skills is becoming increasingly vital.

‍

This includes all the unspoken skillsets that the industry demands, like product prioritization, business acumen and product strategy.

‍

This course teaches how to choose the right research methods, understand user desires deeply, and create designs that go beyond aesthetics to meet strategic business needs.

‍

By the end of this course, you’ll be able to:
Implement strategic problem-solving: Solve user problems with the help of the Double Diamond design model.
Sharpen your business mindset: Shift your perspective and see bigger-picture goals with strategic thinking challenges.
Dive deep into intensive user research: Learn how to plan and execute a user research strategy that will uncover crucial user insights.
Implement smarter and more efficient workflows: Get the most out of your insights by organizing your notes and developing ideas quickly.
Build high-level communication skills: Use what you learn from user interviews and research methods to better communicate and collaborate with stakeholders.
Establish solid data reporting: Incorporate frameworks, customer journey maps, and more into your reports to provide a strong basis for your findings.