Morgen Witzel – Management-The Basics 2e
English | eBook | Size: 6.23 MB
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.
Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management:
* Business strategy and how to use it to meet goals
* How successful marketing works
* How organizations are structured and function
* Fundamentals of corporate finance
* Human resource management’s role in the management and development of people
* The importance of knowledge and culture to management
This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management and environmental pressures, and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone wanting to learn about business and management.
Contents:
Prefacee to the second edition
1 Introduction: What is management?
2 Strategy
3 Manageing people
4 Managing organizations
5 Marketing
6 Production
7 Finance
8 Knowledge and Technology
9 Culture and globalization
10 The Manager
Bibliography
Index
Format: PDF
Length: 223 pages
Published: 2022 by Routledge
ISBN-13: 9781003171720
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