English | Size:
Genre: eLearning
WHAT YOU GET?
This course lets you in on the playbook Codie Sanchez used to grow Contrarian Thinking to 500,000+ subscribers and 4 million social followers in 2 years.
In Build Your Newsletter Into a Business, we share all the tools you need to build wealth and influence through your own email newsletter. In this self-paced course, you’ll learn how to grow your email list using social platforms and collaboration – without spending a single dollar on advertising.
We’ll also cover how to stack revenue streams inside your newsletter to make it earn its keep. We provide templates and guides covering everything from hiring your team to planning your financial projections and revenue models.
Plus, exclusive interviews with other newsletter creators will inspire you with stories of how they grew their own email lists and personal brands.
Course outline:
UNIT 1: Buckle Up MFers:
Welcome, future social media & email tycoons
What to expect & WTF you should listen to me
UNIT 2: The $306 billion opportunity:
Why email? Why a newsletter?
Learn from the biggest: Lessons from those who came before
The why is bigger than you think
UNIT 3: Your first step:
The what & why
How to pick your niche
Still lost on where to start?
The who & how
Before you start, read
When it’s too hard to write
UNIT 4: Your tech stack:
Your landing page & blog
Setting up your newsletter & landing page
Other tech tools that are awesome
Increasing your open rate & welcome sequence
UNIT 5: Da business plan
Really intimidating business plan
Setting goals
Team – and how to find ’em
Bonus video: Growing with the right team & KPIs
UNIT 6: Growth plan
If you build it, they won’t just come
Your first 1,000 subscribers in 1 week
Your first 10,000 subscribers: The step-by-step
Leverage others’ audiences
Platform hack: TikTok
Platform hack: Twitter
Platform hack: Instagram
Collaborations: An echo chamber
Psychology of email newsletters: Get in their heads
Buy then build: Growing via acquisitions
Bonus video: Alex Garcia on growth loops
Bonus video: Dan Held on how to grow your audience through multichannel presence
In summary
UNIT 7: Make that paper:
Pre-launch, always
You’re probably not charging enough
Paid ads: Using $ to grow
Bonus video: Jack Butcher & a $5M online business
Make sure you have a funnel
Bonus video: Chris Lema on membership & subscription models
Resource: Newsletter profit model
Resource: Expanded financial projections
Resource: E-downloads
Summary of money plan
UNIT 8: Now start the next biz
Trolls and haters – what you can expect
This is just the beginning
Bonus video: Nathan Barry & Codie Sanchez discuss the $1M newsletter
Growing a newsletter for corporate marketers
Bonus: Newsletter masterclass replay
Go forth and DO!
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