Eric G. Norberg – Radio Programming-Tactics and Strategy
English | eBook | Size: 2.16 MB
I worked in radio for over thirty years. Much of what I learned was through experience. Now I hear the dirge, “Radio is dead!” This book shows that not only is radio definitely alive, but it also can still be successful. I wish I’d had this book way back when…
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today’s modern, competitive environment.
Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.
Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.
Eric G. Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Contents:
Preface
1 The Basic Principles of Radio Programming
2 Structuring Your Station and Creating Identity
3 Positioning Your Station Against the Competition
4 Leading an Airstaff
5 Music as a Programming Weapon
6 News as a Programming Weapon
7 Promoting Your Station
8 Grading Your Programming Performance: What You Need to Know about Ratings
9 Working with Your General Manager
10 Working with Air Sales
11 Working with Engineering
12 The FCC and You
13 Attaining Your Career Goals
Index
Format: EPUB
Length: 208 pages
Published: 2016 by Routledge (first published 1996)
ISBN: 0240802349
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