Stefan Georgi – RMBC II


Stefan Georgi – RMBC II
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Genre: eLearning

Here’s What You Get:
This isn’t another VSL course. This is the complete D2C marketing system for 2025. Check out what’s included in the core modules of RMBC II.

Part 1. Foundations and the State of D2C Marketing in 2025
What is Copywriting?
The Two Crucial Customer Journeys You Need to Understand
What Sales Funnels Look Like in 2025
The True Purpose of Direct Response Marketing
Context is King: Why All Advertising Starts With Product/Market Awareness and Platform-Specific Strategies
The RMBC II Approach: Simplifying Complexity & Leveraging AI
Part 2. Deep Research
Product/Market Awareness – What it Is, Why it Matters, the Deep Research Process for identifying the Product/Market Awareness Level of Your Core Customer (And How to Speak To Them)
Competitor Research – Deep Research Process for Doing Competitor Analysis to get Claims For Your Own Product and Differentiate Yourself From Competitors
Psychographic Research – Understanding the Deep Psychological Drivers of Your Prospect
Unified Research Document – Putting the Above Together Into One Document that Can be Fed to LLMs When Writing Copy
Ingredient Research (When Relevant) – Using Perplexity (Or Other LLMs) To Get Studies, Claims, and Citations for Any Supplement Formulation in Under 5 Minutes
Part 3. Unique Mechanisms
Overview
UM Ideation With LLMs
UM Evaluation Process Using LLMs
UM Expansion with Claude
Claude Project Setup for Unique Mechanisms
Part 4. VSL Copy Part I: Understanding Structures, Elements, Etc.
Sales Copy Structure Core Training With Multiple Long and Medium Form Examples
Financial Long Form Example
Medium Form VSL Breakdowns
Short Form VSL Breakdowns
Hooks Training
ADHD Hook Video Ads
In-Feed vs. On Page VSLs
Part 5. Brief 2.0
The old brief vs the New Brief
The Brief 2.0 Generator (Claude Project)
Brief Generation Examples
Part 6. VSL Copy Part II
Setting Up Claude Project Recipes for Long, Medium, 3-7 Minute, and Short VSLs
VSL Creation Walkthroughs and Examples: Long, Medium, 3-7 Minutes, and Short
Part 7. RMBC II Mid-Course Recap
Summarizing everything we’ve covered so far, including an explicit breakdown of the processes you just learned and how they fit together
Part 8. Advertorials
Overview of Advertorials Including Purposes, Common Elements, Why they Vary in Length, and How They Fit Into the Broader Marketing Funnel Context
Specific Journey Walkthroughs: Meta and Native
Claude Projects Setup for Generating Endless Advertorials of All Lengths and for All Platforms
Part 9. PDPs (Landing Pages)
PDP Overview: Different types, different lengths, and different purposes. Understanding why some are essentially long sales letters, and some are very short and basic. Fitting them into the overall A→B marketing funnel journey
Numerous Breakdowns and Examples – deconstructing their purpose, important elements, etc.
Using AI to Create Outlines from Winning PDP Structures and then Instantly Generate New Ones
Part 10. Checkouts
Walkthrough of Multiple Checkout Examples
Identifying common conversion elements and opportunities for improvement
Understanding why some are very basic and some are longer
Part 11. Ads
In-Depth Walkthroughs of Various Ad Styles and Structures on Meta (SPG), Native (Dynh at Adxp), Google (David OConnell), TikTok (Maxwell Finn), and YouTube (Tom Clayson at Tried and True)
AI Processes for Generating Winning Ad Copy Fast
Part 12. The 15 Factors that Determine Your Funnel Structure
Gives you a specific set of criteria for evaluating any product or offer you’ll be selling, and then determining the optimal funnel structure to create
This is insanely powerful and nobody has ever done a training like this to my knowledge
Part 13. Upsells
Psychology, Strategy, Funnel Economics, and Purposes of Upsells and Cross-Sells
Multiple Upsell Walkthroughs including a Cleaning Product, Protein Bars, Supplements, Biz Opp, and Info Products
Claude Project Setup and Examples for Generating Endless Upsells for Any Offer
Part 14. Email Marketing Journeys
Abandon Carts – Purposes, Economics, and Why people Don’t Buy. Example Flows for Supplements and Book a Call Funnels
Welcome Series – Purpose, Walkthroughs for eCom Supplement, High Ticket (Consumption), and Digital Course with Push to Book a Coaching Call
Promotional Sequences – Holiday Promos and Flash Sales with Examples for Supplements, Digital Product (BizOpp Saas). Includes 3 Day Sale, 5 Day Sale (Thanksgiving and Black Friday) and 24 Hour Flash Sale Examples for Both
Reorder Sequences and Winbacks. Reorder sequences for supplement buyers, Winback Sequences for Supplement Buyers and SaaS Subscription Cancelers
Claude Project Setup and Walkthroughs for Generating Endless Email Sequences of Any Type and for Any Product or Service

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